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“Account Welcome Manage Account Manage Print Account Sign Out Log In Click to expand the Mega Menu Click to Expand Search Input Rollingstone Logo Music Willy Chavarria’s Subversive Take on Fashion Has Changed Pop Culture For Good Facebook X google-preferred email Got A Tip?”
“These are just some of the Mexican American designer’s signature looks, many of them inspired by his upbringing in the rural, primarily Latino town of Huron, California.”
“Already, these designs have dressed the biggest names in music: Kendrick Lamar , Bad Bunny , Justin Bieber, Billie Eilish, some of them early adopters of the brand, which launched in 2015.”
“To me, it’s those kinds of things that remind me what we’re actually doing here.” What Chavarria has created is a brand that’s known for being subversive, unapologetic, and radically cool.”
“Market (Again) ‘BbY WoW’ Is the Number One Song on the Planet.”
“His 2026 runway show, the gorgeous Eterno, doubled as a fashion film and a celebration of Latino joy during times of turmoil, with performances from Latin Mafia, Mon Laferte, Lunay, and more.”