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“commerce Gimbel's pens This Week in Literary History Literary Hub Please enable JavaScript to view the comments powered by Disqus.”
“But another American had gotten there first.”
“In 1943, they began selling the ballpoint pens, known as “biromes,” in Argentina, where they soon became popular.”
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“Bíró had recruited his brother, a dentist and chemist, to create a quick-drying, viscous ink that wouldn’t get stuck.”
“At Gimbel’s, in Manhattan, TIME reported , “thousands of people all but trampled each other … to spend $12.50 each for a new fountain pen.” (That’s about $234 today.) Gimbel’s had advertised it as the “fantastic, atomic era, miraculous pen,” that allowed you for write anywhere, for months, and ordered 50,000 units—30,000 of which had sold after the first week.”
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“Some 104,643 defective pens were returned in the first 8 months of sales.”
“700 more stores placed orders; Reynolds made millions.”
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“Bíró wasn’t the first to imagine the ballpoint pen—an American patented a version in 1888—but he was the first to bring it to market.”