https://www.indiewire.com/news/box-office/social-reckoning-bombs-why-did-aaron-sorkin-facebook-follow-up-fail-1235221307/
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“Why Did Aaron Sorkin's 'The Social Reckoning' Bomb at the Box Office?”
“Posters also referenced the “The Social Network’s” marketing campaign, noting “We’re Way Past Making Friends” in similar, blocky script.”
“That won’t be the fate of its follow-up, “ The Social Reckoning ,” which bombed in its opening weekend, collecting a mere $5.5 million.”
“Bad reviews, David Fincher's decision not to return, and a story about algorithms and not AI are partly to blame.”
“There was the title, an obvious nod to the first Zuckerberg film, and ads used bits of Trent Reznor and Atticus Ross’s score.”
“The idea that “Artificial” was too hot to handle could make it irresistible to audiences worried about the way that AI is reshaping our world.”
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“Twitter was gaining steam, YouTube was transforming the way people watched stuff, and Facebook, the subject of “The Social Network,” had established itself as a social media juggernaut, leaving MySpace and other pretenders in the dust.”
“Powered by WordPress.com VIP Box Office ‘The Social Reckoning’ Bombs With $5.5 Million Opening.”
“Selects ‘Rehearsals for a Revolution,’ Documentary About Iran, as Best International Feature Entry Read more Why Harry Potter and Gandalf Won’t Be Teaming Up with Optimus Prime Read more It’s Official: Paramount and Warner Bros.”
““Sorkin doesn’t look beyond the words on the page, and the film itself appears made with heads down,’ The New Yorker’s Richard Brody lamented .”
“In actuality, living as we do in 2026, it pretty much feels like… no one cared, and nothing changed?” Instead, two other films may emerge to spark the kind of urgent debates that “The Social Reckoning” thought it would inspire.”
“Sony wisely kept “The Social Reckoning’s” budget at $30 million, meaning it won’t face losses on the scale of a “Digger” (ousted Warner Bros.”
“That made the film more difficult to market.”
“Sometimes we just go to the movies to escape, not to be reminded of how technology that was designed to connect us instead drove us farther apart.”
“And it’s not like Haugen’s testimony led to lasting change at Facebook.”
“It was later acquired by Neon, which will release it at Christmas.”
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“Its initial teaser , set to a choir mournfully singing Radiohead’s “Freak” as dozens of Facebook profiles flashed across the screen, is still startlingly innovative, as is its poster, a shot of Jesse Eisenberg (as Zuckerberg) with the words “You Don’t Get to 500 Million Friends Without Making a Few Enemies” superimposed on his face (today, Facebook has 3 billion users).”
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“Why Did Aaron Sorkin’s Facebook Follow-Up Fail at the Box Office?”