https://www.indiewire.com/news/general-news/sundance-merrell-storytelling-partnership-1235219568/
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“Merrell, the beloved footwear brand known for its hiking boots and other outdoor apparel, has announced a three-year partnership with Sundance tied to its new “It Starts Outside” marketing initiative.”
“The partnership will support filmmakers worldwide tasked with making shorts about what “outside” means to them.”
““Sundance Collab is a perfect partner for ‘It Starts Outside’ because it brings together world-class filmmakers from different backgrounds, each with a distinct way of telling stories,” Richard McLeod, Chief Marketing Officer at Merrell, said in a statement.”
““When we introduced ‘It Starts Outside’ earlier this year, we shared our belief that even the simplest moments outdoors can spark something meaningful.”
“Powered by WordPress.com VIP Future of Filmmaking Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’ The outdoor footwear brand will support filmmakers making shorts about the outdoors as part of a three-year partnership with Sundance.”
“It will culminate in an event with a live screening and filmmaker panel during the festival in Boulder.”
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“By Christian Zilko Plus icon Christian Zilko More stories by Christian Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’ Read more Indie Memphis Announces 2026 Festival Lineup, Including ‘Once Upon a Time in Harlem’ and ‘The Man I Love’ Read more IndieWire’s Future of Filmmaking Summit to Feature Microdrama Panel with Execs from Issa Rae’s HOORAE Media Read more October 1, 2026 2:06 pm Add us as a Google Preferred Source Merrell x Sundance Collab Sundance Collab Share Share on Facebook Post Share on LinkedIn Show more sharing options Submit to Reddit Pin it Post to Tumblr Email Print This Page Share on WhatsApp As the Sundance Film Festival heads to Boulder for the first time in January, it will bring a major new partner along.”
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